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Eight Tips for a Successful Job Fair

By: Margaret Hansen

Employer Bright Spots

Eight Tips for a Successful Job Fair

Just as job seekers need to adhere to professional etiquette while browsing booths at a job fair, recruiters must also follow certain rules.

Job seekers measure success when they land an interview, or perhaps by making a positive connection that could lead to a job. But, other than finding potential candidates, what can recruiters measure to determine success at a job fair?

As public representatives of a company, those staffing your booth can have a lasting impact on how job seekers perceive your company. Boosting or maintaining your company's employment brand - and thus attracting the best talent over time - is a goal worthy of your attention.

Here are eight ways you can achieve success in this area:

  1. Staff enough people so that your crew can take breaks and not appear tired and never leave your booth unattended
  2. Be ready to answer questions about all of your open positions, and don't just say "check out our website"
  3. Make it personal. People don't want to stand in line for up to an hour only to hear a canned remark that they could receive by applying online
  4. Have paper takeaways for job seekers - such as a list of current opportunities, company benefits, company culture, or anything that might make the job seeker choose your company over another
  5. Be on time. You don't want to get caught setting up your booth late as job seekers walk past - not only are you missing an opportunity to talk with them, you're giving a negative impression about your company's lack of organization
  6. Be on your feet as much as possible, instead of sitting behind a table - you're more approachable and you're more likely to exude positive energy
  7. Keep an open mind to what your company will achieve - it may be receiving qualified applications or resumes, or it could be other opportunities such as partnerships or consultancies
  8. Don't look bored or spend too much time chatting with other recruiters - stay engaged with job seekers

Remember, a job fair is a live, in-person event - it's not on the web. Like any networking event, it requires the right attitude, proper planning and enthusiastic participation. Make sure your next job fair makes the right impression.

Margaret Hansen has been writing professionally since receiving a bachelor's degree in journalism from the University of Maine. She has worked for multiple organizations as a weekly newspaper reporter, a weekly newspaper editor, and in a variety of internal/external marketing communications roles. Her freelance career has focused on writing and editing for print, email and web publications in the employment industry, as well as manuscript editing and resume writing.